Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

It's been described as just another YouTube trend and was banned in China for being 'vulgar'. But according to a new scientific study, ASMR – described as a pleasurable tingly feeling triggered by ...

According to a new study published in "PLOS One," ASMR videos could help alleviate anxiety. ASMR, which stands for autonomous sensory meridian response, is the whole-body sensation some people ...

New research from Northumbria University suggests a link between personality traits and the ability to experience the relaxing sensory phenomenon known as ASMR. The findings also show that it reduces ...