In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

The alt attribute for logos and buttons are done differently than the alt text used for other kinds of images. Google discusses the right way to do it. The best practices for logos and buttons are ...

You are scrolling through a social media feed and see that your friend has shared a poem by a famous writer, their words set against a beautiful photo. You try to read it but the typeface feels ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

Writing alt text can feel like a chore for those with a heavy workload. And yet alt text is necessary for SEO and accessibility. An alt text generator is a great option for those with high or complex ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...