With Google finally doing away with third-party cookies on Chrome, many marketers are turning their attention to data clean rooms. Data clean rooms combine a brand's first party data with their ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Get traffic data and keyword intel on competitors instantly. The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ...

Secure environments for using and sharing data make sense for healthcare organizations looking to augment cybersecurity as well as research — provided they’re set up properly. Brian Eastwood is a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...