NEW YORK: Even though a brand may feel empowered by its category leadership, comparative advertising may not work to the product's advantage, according to a new study in the Journal of Advertising ...

Comparative advertising makes reference to a competitor or competing goods or services explicitly or implicitly. This type of advertising is only considered to be lawful when it is not misleading and ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

MUMBAI: A brand trying to downplay its competition is nothing new. For years now, one has witnessed a brand praising itself and claiming to be better than its rival. What has changed over the years is ...

One of the consequences of today's maturing global economy is an increasing pressure for economic efficiency. In the case of advertising, competitive pressures are pushing companies to search for ever ...

A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line, say Ranjan Narula and Daleep Kumar of RNA, Technology and IP ...

The power of comparison: How ads stack up against each other [This is an AI generated image. Credits: Ideogram] Comparative advertising is believed to be a strategic marketing approach where a brand ...

India’s economy has continued to grow at around 6% during the financial crisis. Domestic and international companies looking to sell their products to the country’s increasingly affluent consumers ...

Comparative advertising cannot simply show a competitor in a bad light purely for the sake of it, Dr Zammit Maempel cautioned. The scope had to be fair on the consumer, who is to be given the fairest ...