Understanding your customers’ most valued features is essential when launching a new product or service. With varied preferences and options, it can be challenging to pinpoint the functionalities and ...

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

Conjoint analysis seems to have been around for Eons – well at least since the 1960s when it originated within Mathematical Psychology. So why is such a valuable tool regarded as the strict preserve ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...