In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Imagine having a crystal ball that could peer into the future, revealing valuable insights about what's to come. That's essentially what predictive AI does, minus the mystical hocus-pocus. This type ...

Descriptive Analytics serves as the foundation of data analysis, focusing on understanding historical data and answering the question, “What happened?” By leveraging tools such as dashboards, reports, ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...

Representative image (iStock) Today, the exponential growth in data and increasing complexity in consumer behavior render traditional marketing approaches inadequate. Where once hindsight and insight ...