Design thinking is a problem-solving approach that focuses on understanding the needs of people, generating creative ideas ...

In "The Achievement Habit," Stanford engineering professor Bernard Roth explains how design thinking can help you get to the root of any problem — and solve it.

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...

Rather than reading design thinking its last rites, Clive Grinyer says businesses should be doubling down on the customer-first approach it promotes. Every now and then, business magazines, especially ...