Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and ...

We haven't exactly worked out all of AI's kinks yet. Just try asking ChatGPT to solve a basic math problem or tell you how many R's are in "strawberry." You'll get a different, probably unhinged, ...