Direct mail is having a moment. Budgets are growing, confidence is high and performance continues to hold up even as other channels become noisier and less predictable. According to research by the ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

New investments give marketers more creative flexibility, stronger engagement, faster speed to market, and greater ROI for today's direct mail programs. ST. LOUIS PARK, Minn., April 21, 2026 ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...