10 transformation priorities for sales and marketing leaders, from driving conversational commerce with GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by ...

In our work, we spend much time examining companies’ operating models and organizational structures. Many that we talk to have not taken a deliberate, planned approach to designing their models, ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...