Your kids suffering blue light withdrawals following the social ban? Consider this a remedy and a chance to test their eyes.

A new AI-powered vision screening experience is scanning everyday photos on parents' phones to spot early warning signs of ...

1001 Optometry, an eyecare brand, launched the Hidden Eye Test campaign to increase awareness and drive eye health consultations in Australia. 1001 Optometry, an eyecare brand, launched the Hidden Eye ...

In the lead-up to World Optometry Day (March 23), 1001 Optometry has unveiled “The Hidden Eye Test” campaign, developed in collaboration with VML and AI artist Prospex Park. Faced with increasing ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Stephen Burns stands with a high-precision ophthalmoscope capable of observing microscopic details in the back of the eye without distortion based on technology advanced at IU. Indiana University ...

Eye tests aren’t just a routine check-up anymore; they’re a way to keep your vision sharp, your eyes healthy, and your focus ...

The Article Explains How Preparation, Observation, and Medical History Help Support Accurate Pediatric Eye Exams. What should parents know before scheduling their child's first eye appointment?

A visit to your local optician is about far more than updating prescriptions for glasses or contact lenses. While clear ...

Nick Rumney retired from BBR Optometry in 2025, after 34 years with the practice. OT heard his view on the three major ...

An optometrist says a simple test involving your Christmas tree could be the key to identifying a common eye condition. Bridget Zoellner, who is known as @Bridgettheeyedoctor on TikTok, warns that if ...