An individual starting a company can title the business by using a fictitious business name. Also known as "'doing business as," DBA or trade name, a fictitious business name replaces the owner's ...

Called alternately "doing business as," "DBA" or "d/b/a," a fictitious name is a trade name that your business goes by that is easily recognized by the public and does not include your legal name.

The fictitious name, also known as the d/b/a, doing business as, trade name or assumed name. Every franchisee uses one and, in almost all cases, it’s the franchisor’s trademark. And while it may be ...

You see or hear these terms all the time in business. You wonder: Who owns “Ye Olde Pie Shoppe”? And, after digging a bit, you start seeing the name “Megacorp Inc., d/b/a Ye Olde Pie Shoppe.” What do ...

What is a DBA and when should you use it? A DBA is not as complicated as it seems and is much simpler than you might think. DBA means “Doing Business As” and is also referred to as a trade name, ...

‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...