BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google is adding new capabilities to its database and analytics platforms ...

Google Cloud today unveiled a series of new data analytics capabilities aimed at streamlining enterprises’ use of unstructured used to train artificial intelligence models. The updates include ...

AI has the power to transform how organizations derive insights, make decisions, and unlock value, but all that depends on the quality of the data. Most AI initiatives fail not because of algorithmic ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

The BigQuery metastore is designed to help enterprises cut down the complexities of metadata management as it supports multiple query engines. Google Cloud is adding a new metadata service that is ...

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...