Martech (marketing technology) has become essential for brands aiming to optimise their marketing efforts and enhance customer experiences. But what is a martech stack? A martech stack essentially ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

On MarTech Day, ETBrandEquity.com engaged a panel of MarTech leaders on the topic ‘AI Integration in Martech Stack: What's Next?’. There are many forms of AI such as generative AI, large language ...

As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When most companies think ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionise your business. But here ...

As the arrival of spring (and binge watching The Home Edit) prompts us to consider a deep dive into the recesses of our closets, urging us to evaluate, organize, and declutter the chaos that has ...