Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...

AI-powered martech platform JustAI, erstwhile Just Words, has raised $17 Mn (₹160.2 Cr) in its Series A funding round led by ...

Chawla shared an insight from the time when the pandemic hit and it became difficult to acquire customers. She added that as a financial service provider, the brand innovated an online platform where ...

To anyone working outside of marketing or the tech world in general, the term ‘martech’ might sound like just another sales and marketing portmanteau in a long line of technologies, which include ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionise your business. But here ...

Marketing technology (martech) has become an instrumental part of any marketing campaign today. From monitoring reach to measuring conversions, there are hundreds of players and tools to choose from.

MINNEAPOLIS--(BUSINESS WIRE)--Total Expert, a leader in customer engagement software for financial institutions, today announced the launch of the Total Expert Partner Marketplace (Marketplace)—a ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

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Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...