Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

On MarTech Day, ETBrandEquity.com engaged a panel of MarTech leaders on the topic ‘AI Integration in Martech Stack: What's Next?’. There are many forms of AI such as generative AI, large language ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionise your business. But here ...

As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.

AI-powered martech platform JustAI, erstwhile Just Words, has raised $17 Mn (₹160.2 Cr) in its Series A funding round led by ...

As the arrival of spring (and binge watching The Home Edit) prompts us to consider a deep dive into the recesses of our closets, urging us to evaluate, organize, and declutter the chaos that has ...

MarTech has transformed the way brands connect with their users. From customer data platforms (CDPs) that unify disparate data streams to advanced recommendation engines that deliver ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.