CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

Customer data has become the essential component of loyalty programs, evolving from simple transactions to sophisticated, personalized experiences powered by artificial intelligence and data analytics ...

The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered customers copper tokens as store credit, redeemable for goods during future visits.

With 95% of Australians in at least one loyalty program, restaurants need more than discounts to stand out, argues Melanie Hoptman, managing director, Asia Pacific, at LiveRamp. In today’s competitive ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

The MarketWatch News Department was not involved in the creation of this content. CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...