BUILDING THOSE BRANDS: Within the past week, Modern Bride bridal jewelry shops have popped up inside more than 1,000 J.C. Penney stores, recasting the category with a fresher, younger image and ...

Paris Haute Couture Week is the perfect fodder for bridal inspiration. One of the most extravagant events of the fashion calendar, Haute couture Week invites maisons to showcase their most ...

It’s common to see South African couples throw a traditional wedding and a white wedding separately. Now, Bride&Co merges traditional elements in its white wedding gowns as part of it new collection ...

Bridal trends are constantly evolving, and Mulumba’s vision for The Genesis could be a glimpse of what we will see more of in the coming years. Describing his fashion brand as a contemporary luxury ...

PHOENIX (3TV/CBS 5)-- In this episode, we meet Julie Hurt of Modern Bride in Old Town Scottsdale. She says a wedding dress should be fresh, stylish and “uniquely her.” We learn how Hurt spent 20 years ...

There’s an excitement in the air when a bride first imagines herself in her wedding saree. For generations, Indian brides have donned the classic red Banarasi sarees. Radiating tradition and cultural ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. The wedding industry has evolved significantly in recent years. Elopements and ...