Virgin Media O2, a British telecommunications company, has announced that it will be introducing an AI called 'Daisy' to its fraud prevention team, with the ability to speak like a grandmother. O2 ...

The telephone has become one of the tools that scammers use to deceive the elderly, and they create advanced manuals to systematically launch fraud. Meanwhile, British telecommunications company ...

That’s because Daisy is a conversational artificial intelligence chatbot created by British mobile phone company O2 to help ...

This entry is about a scambaiting AI granny named Daisy. It’s a story about how O2, one of the UK’s biggest mobile networks, transformed traditional marketing approaches to fraud protection and ...

The Daisy vs Scammers campaign aimed to raise awareness of the threat of phone scammers while also leading to positive headlines for O2. “The industry standard for fraud-prevention campaigns is ...

In 2024, O2 was being outspent and outpriced by its rivals. Determined to “out-innovate” the market, the telecoms giant turned its attention to protecting customers by addressing the threat of phone ...

Talk of AI often conjures skepticism and visions of existential threat. 58% of UK adults say AI makes them nervous¹, and 29% worry an advanced AI might try to destroy civilisation.² Campaigns like ...