Grasping the opportunity to remind people that its network is there for them during this tumultuous time, last week O2 introduced a new brand positioning that celebrates the importance of connectivity ...

O2 Switch Up migrates all customers to the telecoms provider’s Plus Plans at no cost, furnishing everyone with a non-restrictive contract with greater flexibility for upgrading their phone whenever ...

The telco industry was facing greater commoditisation than ever before. O2 found itself being squeezed in both directions - between the major networks with unique core benefits; and the value-led ...

O2: The ultimate test of character - How strategy shaped a robot who could do it all O2, a telecommunications services provider, devised a creative strategy to make the brand seen again at a time when ...