Grasping the opportunity to remind people that its network is there for them during this tumultuous time, last week O2 introduced a new brand positioning that celebrates the importance of connectivity ...

O2 Switch Up migrates all customers to the telecoms provider’s Plus Plans at no cost, furnishing everyone with a non-restrictive contract with greater flexibility for upgrading their phone whenever ...

The telco industry was facing greater commoditisation than ever before. O2 found itself being squeezed in both directions - between the major networks with unique core benefits; and the value-led ...

This is a story about when, how and why brand characters work. Something that once planning got their teeth into, transformed how people see O2. In the year where life was devoid of joy, O2 were left ...