The recently released dentsu e4m Digital Advertising Report saw digital ad spends in India overtake TV for the first time, even as various verticals invested their ad dollars across digital’s ever ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

In 2023, nearly 9 in 10 digital video ad dollars will transact programmatically or via an automated exchange. Many of these orders will be for inventory with connected TV (CTV) publishers, as CTV has ...

What is Programmatic Advertising Platform Market? The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...