The Interactive Advertising Bureau (IAB) on Wednesday will announce the launch of a training course for digital media buyers and sellers seeking expertise in programmatic advertising technology. The ...

CHICAGO, IL --(Marketwired - April 28, 2016) - Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Sheridan (www.sheridancollege.ca), a ...

It’s been dubbed the “new frontier” in online advertising and is transforming the way ads are sold and purchased. Now, you can tackle that frontier with the help of Sheridan College, the first ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...