It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

Companies looking to grow through M&A should consider looking at deal making not as a one-off event but rather as a sustained, systematic strategy. Although large, isolated deals have their place in ...

Movable Ink, the AI-powered personalized content platform, today announced Programmatic CRM, a new set of AI and Agentic capabilities that improve marketers' ability to design and deliver real-time, ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

One of the most unexpected outcomes of the 2016 presidential election was the increased scrutiny of the quality and integrity of online content. The term “fake news” is thrown around constantly, ...