Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" -- Come learn how cutting-edge technologies like data science and predictive modelling are helping ...

Although a globally-recognised brand, the competition for corporate gifting is rapidly increasing, so an impactful and integrated strategy was needed to cut through the noise of a crowded marketplace ...