Roblox bid for ad riches collides with wary sponsors, developers

Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
adexchanger

Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...
adexchanger

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...
Business Insider

Roblox is leaning into advertising and just made a big hire from Meta to get closer to ...

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Ad Age

Roblox expands loyalty opportunities with in-game subscriptions and avatar voice calls

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 21 hours 2 min ago 21 hours 2 min ago By Asa Hiken - 21 hours 15 min ago 21 hours 33 min ago By Jon Springer - 1 day ...
Game*Spark on MSN

ロシアで『Roblox』規制に不満噴出、子供たちからの苦情63,000件が ...

露プーチン大統領の報道官が12月16日、ゲームプラットフォーム『Roblox』への国内でのアクセス制限について、子供たちからの苦情がクレムリンに殺到していると発表しました。「The Moscow ...

ロシアで「Roblox」が禁止され非難殺到、子どもたちから6万3000通の ...

子どもの間で人気のオンラインゲーム「 Roblox 」が、ロシアで禁止されました。これに対して、わずか1週間で政府に6万3000通もの苦情の手紙が届いたことが明らかになっています。 Children Flood Putin With ...