Your endless scroll may be costing you more than just your time. New research shows it’s changing the way you think and make decisions. These days, almost everything is available in the form of quick, ...

There is a growing public concern about short-form video addiction (SVA) due to its high prevalence and negative health consequences. This study applied life history (LH) theory, tested the effects of ...

Behind endless scrolling may lie deeper emotional blind spots and attention struggles, as new research uncovers why some young adults are more vulnerable to short-form video overuse. Study: From ...

Short videos have rapidly emerged as one of the dominant sources of information and entertainment for internet users globally. As of 2025, TikTok alone has over 1.6 billion active users spanning ...

In the history of civilisation, all advancement, be it medical, technological or social, has followed a linear path. Sure, there were criticisms and backlashes; but the path never bent or turned.

If you or your kids have spent too much time scrolling short-form videos during your holiday breaks, don't fret—you probably haven't suffered too much brain damage. Wait, was that even a question? the ...

In this op-ed, Erin Core, managing director, Veracity Research explores the price paid for attention in a short form content environment from a marketer’s perspective. Isn’t it high time Adland starts ...