Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

Jeff Warrick’s “Programming the Nation?” tiresomely rehashes a potentially fascinating topic: subliminal messaging in mass media. With an obvious left-wing bias and an overambitious scope — covering ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Rachael Severino is a writer from New York. She was awarded her Bachelor's in Classical Archaeology and Literature from Sarah Lawrence College. She is currently completing her MFA at Columbia ...

In some recent posts, I’ve talked about the science of belief, information, and internet technologies (in particular, social media). I have argued that much of the concern about the spread of ...

As Matthew Syed explains in Sideways, “Subliminals are things we can’t see or hear; they fly below the threshold of conscious awareness.” When we are exposed to subliminal messaging, images or sounds ...

subliminal effect is the psychological effect of 'influencing the subconscious by sneaking in a level of stimulation that humans cannot barely recognize.' `` Abuse of the subliminal effect can also ...