Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

Jeff Warrick’s “Programming the Nation?” tiresomely rehashes a potentially fascinating topic: subliminal messaging in mass media. With an obvious left-wing bias and an overambitious scope — covering ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

In the 1950s and '60, movie theaters sent blips of icy cold soda and enticing treats across the screen during featured movies to subliminally urge us to go to the concession counter and purchase these ...