JD Supra

Measuring Likelihood of Confusion: The Squirt Survey Format

The name Squirt comes from the survey at issue in SquirtCo. v. The Seven-Up Company, a 1980 trademark dispute. SQUIRT was a trademark of SquirtCo. When The Seven-Up ...
JD Supra

Measuring Likelihood of Confusion: The Eveready Survey Format

There are two commonly accepted survey formats used to measure likelihood of confusion: the Eveready format and the Squirt format. This article addresses the Eveready survey format. Explore the Squirt ...