Pixels are used by many brands to understand digital consumers, but marketers do not always understand what data is being collected and shared, WARC’s Maya Yegorova reports. Tracking pixels are vital ...

KNOXVILLE, Tenn. (WATE) — When you go online, whether from your phone, laptop or tablet, many times you’re being watched. A fact that many online users we spoke with say is becoming the norm. “It’s ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Last month, the Federal Trade Commission’s newly launched Office of Technology published a blog post entitled “Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking.” If you skim the post, you ...

Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them.

Once you understand what email tracking pixels do, you'll want to block them—just like me. These silent trackers report your online activities to the sender, letting them know exactly when and how you ...