We use many types of bar codes in our everyday life. Nearly everything we buy has a UPC code printed on it. The CrackBerry app store features QR codes in the description for every app. Magazines and ...

One of the earliest forms of the bar code will celebrate its 40th anniversary Thursday, June 26. On that date in 1974, a 10-pack of Juicy Fruit Gum was scanned for its Universal Product Code (UPC) at ...

Bucklin, Randolph E., and Sunil Gupta. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives." Marketing Science 18, no. 3 (1999): 247–273.

Because consumers are believed to use simplifying heuristics to screen alternatives before choosing one to purchase, the authors formulate and estimate an elimination by aspects model at the ...