When tracking campaign performance, the right information can really make a difference. Detailed data helps you understand where your programmatic ad traffic originates, why it’s coming to you, and ...

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...

UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign. The five variants of UTM are the following: ...

企業のWebマーケティングを支援するアユダンテ株式会社（東京都千代田区、代表取締役：安川 洋、以下当社）は、企業向けTwitterクライアント「つぶやきデスク」の効果測定機能強化の一環として、Google Analyticsのトラッキングコードを自動で付与する機能も ...