Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...

User testing It’s a popular way in the design world to make sure things work well for real users. It allows us to uncover problems that users might run into while using a product. This way, we ensure ...

As part of the learning outcomes from the UI UX Bootcamp, I am interested in the topic called Usability Testing. Therefore, I have conducted further learning from various sources, adding to the ...