It is every marketer’s goal to get inside the head of a consumer. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...

The author observes some of the nuances of neuromarketing under three headings, focusing on its role in understanding the consumer mindset, decision-making, and its impact on purchase decisions ...