PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Combining games with employee training is becoming increasingly popular. Studies show how games can help improve employee entertainment, health, motivation and learning and create a better workplace ...

1 Management Department, Binus Business School, Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia 2 Business Management Program, Management Department, Binus Business ...

Who was there: "The Great Gamification Debate" at this year's Game Developers Conference featured two teams. On the pro-gamification side was Jane McGonigal (Social Chocolate), Margaret Robertson ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

Abstract: An example of gamification as a product of intermittent reinforcement in event driven surveillance and the potential for engendering organic out of the box thinking.