アプリを開かずとも新着情報を画面に自動でポップアップ表示させる機能が「プッシュ通知」です。マーケティングコンサルタントのジャック・コービー＝テューチ氏が、「かつてはアプリからユーザーへ短いメッセージを届ける単純な仕組みだった ...

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