シムトップスでは、インサイドセールス担当者が顧客へ架電する前に、膨大な情報収集を行っていた。過去のメール履歴や顧客管理システム、Webサイトの閲覧履歴、導入状況など、確認すべき情報が複数のシステムに分散していたためだ。 「1件の調査に20分 ...

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