🏆 Uber Eats wins an Emmy for Best Commercial Uber Eats earned the Emmy Award for Best Commercial with the campaign “Brian Cox goes to college”, a smart piece of advertising built on humor and brand storytelling. The spot features Brian Cox, famous from Succession, playing an unexpected role as a college student, which instantly grabs attention and boosts brand recall. The creative idea highlights the Uber One subscription by focusing on student discounts, using comedy to make the value of the p