Listen to Deep Purple’s new album ‘=1’ on Apple Music! ‘=1’ is the highly anticipated new album by one of the greatest rock bands of all time, Deep Purple. With the legendary Bob Ezrin once again producing, the record evokes the pioneering band’s classic sound, without relying on nostalgia. ‘=1’ embodies the essence and attitude of Deep Purple’s 1970s incarnation possibly more than any other album in recent memory. The enigmatic title ‘=1’ symbolises the idea that in a world growing ever more co