The Mystery of the Marfa Lights

The Business Peter on Instagram: "the bizarre story of Prada Marfa, the luxury store built in the middle of the West Texas desert that is permanently sealed shut. This art installation, stocked with real Prada merchandise, teaches a key lesson in brand strategy: strategic inaccessibility. By making the journey valuable, Prada Marfa uses friction and decay to generate more publicity and attention than traditional retail locations. Learn how intentional scarcity and the journey itself can be the u