Florists don’t just arrange flowers. They design moments people remember. But most floral brands online still look like a gallery of beautiful bouquets with no clear positioning behind them. So I built a full Brand Like a Boss: Industry Spotlight for florists and the entire brand study is now live on my website. Inside the study I break down: • typography choices that support floral artistry • color palette psychology that complements the arrangements • Instagram grid logic that highlights the d