What is FOB Incoterm in Export Business? FOB (Free On Board) is a commonly used Incoterm in export-import business where the seller is responsible for all costs and risks until the goods are loaded safely onto the ship at the port of origin. Once the cargo is on board, the responsibility shifts to the buyer, who handles freight, insurance, and delivery to the final destination. FOB is ideal for exporters who want to control the goods only up to the port stage. It’s a cost-effective and transpare